Dima Dionesov fronts the lookbook for The Kooples main line. Founded in 2008 by three French brothers, the Kooples fashions itself as an outfitter of romantic partners who enjoy dressing like each other (if that sounds tautological, it is).
According to the brand’s chief executive, sales are split precisely between male and female customers. The store is also split in half, with women’s wear on the left and men’s on the right — “although it’s hard to tell sometimes with these European brands,” a saleswoman acknowledged.