Gleb Gorodkov fronts the sportwear difussion line from The Kooples FW 2015 campaign. Embarcing high quality yet casual apparel. The Kooples’ always feature real-life couples in their ads. Written below the logo are the couple’s names, along with how long they’ve been together. One of the main ideas behind the line (in case you can't tell from the name) is of guys and girls borrowing each other's style, so the clothes have a unisex feel.