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Mark Braginskiy fronts fashion brand, Jean Gritsfeldt. Inspired by ideas associated with the motion picture industry, the Ukrainian designer, produced a line rich in film references that emphasize the constant change in public taste. Most of these ideas come to life through tongue-in-cheek texts that are used on photos of iconic stars such as James Dean in the form of quotes. Close to this spirit, a graphic depiction of King Kong, the colossal gorilla from the eponymous 1933 classic film, also comes into play alongside a text that reads ‘King Kong or Ping Pong’, highlighting the difference between the old and new Hollywood.

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